Humes Ethics - 1047 Words

Hume’s Ethics Contents 1. Introduction 2. Hume’s ethics as an emotive theory of ethics 3. Conclusion 4. Bibliography David Hume is an outstanding Scottish philosopher of the 18th century whose views has a significant impact on the following generations of thinkers throughout the world. His sceptical arguments concerning induction, causation and especially religion, including his famous thesis that human knowledge arises only from sense experience and not from rational judgments, shaped the 19th and 20th century empiricist philosophy. His famous saying that ‘reason is the slave of the passions’ is a cornerstone of his ethical views largely explains the emotive character of his ethics. Hume’s ethics as an emotive theory of ethics†¦show more content†¦However, he reminds that the reason alone can motivate nothing – reason discovers matters of fact and logic, and it depends on individual’s desires and preferences. Consequently, reason alone cannot motivate moral beliefs. On the other hand Hume does not absolutely deny the role of reason since it works though under the influence of human emotions and desires. Furthermore, Hume advanced the idea that the explanation of moral principles is to be sought in the utility they tend to promote. At this respect it is quite noteworthy to mention that Hume argues that moral spectators approve of benevolence and benevolence is approved of because it has utility. At the same time, it should be said that Hume’s ethic theory is not deprived of some controversial points. For instance, attempting to determine whether an agent’s motivating character trait is natural or artificial, he decides this one virtue at a time. For him, the natural virtues include benevolence, meekness, charity and generosity. By contrast, the artificial virtues include justice, keeping promises, allegiance and chastity. Paradoxically in fact, Hume classes the key virtues that are necessary for well-ordered state as artificial, and he classes only the more supererogatory virtues as natural. Conclusion Thus, taking into account all above mentioned, it is possible to conclude that Hume’s ethical views are based on denying the role of reason andShow MoreRelatedA Comparison Of Determinism And Free Will Theory1629 Words   |  7 Pagesthat we believe do not affect others, or even ourselves, at all. There are decisions that we believe do not matter and would have no impact on our existence. Two theories that shed some light on these aspects are the theory of determinism from David Hume, and the theory of free will from William James. While the two thinkers uphold different perspectives on the way in which humans come to make decisions, they are not so polarized that they do not overlap in some areas. Hume’s Determinism David Hume’sRead MoreWe DonT Have Free Will In The Film Lola Essay1757 Words   |  8 PagesHume defines will as â€Å"the internal impression we feel and are conscious of when we knowingly give rise to any new motion of our body, or new perception of our mind† (Hume, 2). He means that we just have a feeling that we have free will, but we don’t have free will. In the film, Lola the main character did have free will since she could go back in time and change her actions. We all agree that physical things or â€Å"external bodies† which Hume calls them, don’t have free will, they are subject to physicalRead MoreEssay on An Analysis of Humes Dialogues Concerning Natural Religion4493 Words   |  18 Pagesusing empirical facts and experimental forms of inference available to anyone, the existence and nature of an Author of Nature. But few connect this concern to the simple fact that the Dialogues is itself authored. It is a text with an author, David Hume. At the very least, then, on Cleanthess approach, (3) there should be some resemblances between the world and this text, insofar as they both imply an intelligent author; at the most, this analogy of authorship might prove even more fruitful forRead MorePhilosophy Essay on Self1800 Words   |  8 Pageshe lived in a crucial juncture of western culture when the Latin translation of Aristotelian corpus was made available which in effect reignited the debate on relating faith and reason. His theories borrowed from Aristotle and Christian dogma and ethics which were consistently reaffirmed by the church over the centuries (auquinas from stanford). The aforementioned medieval religious conception of self forms the basis Acquinas ethical premise on how we ought to act (Greetham, B., 2006). Right andRead MorePhilosophy of David Hume Essays1927 Words   |  8 Pagesa general notion Learning a lot this busy semester I have chosen to focus on David Hume and W.K. Clifford Theory. Davi d Hume is a very famous philosopher for the methods that he takes to attack certain objects that he has a strong opinion on. He is the type of philosopher that will attack some of the simple things that we accept as humans and have grown to believe over time. First I’ll start off with David Hume and his outlook on Induction and generalization. Then we will go into W.K. CliffordRead MoreHow Do We Know Something?2341 Words   |  10 Pagesor rationalized. With constructed a person knows something because they created it and it may be subjective instead of objective and it may be based on practice or awareness. There will be five authors that will be referenced in this essay, they are Hume, Kant, and Locke. Empiricism, A-priorism, and Skepticism will be discussed. Empiricism: A mind that is blank has no room to process sensations. A blank mind is no mind at all. The process of empiricism can’t even begin. The senses aren’t trustworthyRead MoreThe Different Ways Of Which Freedom Can Be Compatible With Determinism1334 Words   |  6 Pages(Consider Ethics text book on page 224), Freedom and determinism can be compatible with Simple Compatibilism, which according to David Hume, he claimed that ‘’all the puzzles and disputes about free will result from sloppy and confused use of language. Therefore, if we think carefully, and avoid verbal entanglements, then free will is a simple and obvious matter, and all mankind both learned and ignorant, have always had same opinion about the nature and existence of free will. Therefore, David Hume inRead MoreDavid Humes Theory of Ethics Essay1675 Words   |  7 PagesDavid Hume is considered to be one of the big three British empiricists, along with Hobbes and Locke, and lived ne ar the end of the Enlightenment. The Catholic Church was losing its control over science, politics and philosophy and the Aristotelian world view was being swallowed up by a more mechanistic viewpoint. Galileo found the theory provided by Copernicus to be correct, that our earth was not the center of everything, but the celestial bodies including the earth circled the sun. MathematiciansRead MoreImmanuel Kant And Kant On Morality1097 Words   |  5 Pagesdifferent societies. Examples would be don’t cheat, don’t steal, and treat others as you would want to be treated. When dealing with the philosophers take on morality, there are two which are usually compared to one another, Immanuel Kant and David Hume. Immanuel Kant had many theories throughout his philosophical time. Here are some of his ethical works, Groundwork of the Metaphysics of Morals (1785), the Critique of Practical Reason (1788), and the Metaphysics of Morals (1797), which contains bothRead MoreIs David Hume Or Immanuel Kant?1428 Words   |  6 PagesWas David Hume or Immanuel Kant more virtuous in their ethical philosophy? First we must understand what these ethical writings were for each modern philosopher. Both Hume and Kant were very influential philosophers during their lifetime, they have also disagreed on many ideas they argue for. We will be focusing specifically on their ethical philosophies to determine which philosopher, if any, would be considered to be more virtuous. In order to answer this question, we must answer a few other

My Goals For My Future Classroom - 1534 Words

My primary goals for my future classroom are to create a climate that is welcoming and accepting for my students. I want my students to learn acceptance in turn and welcome diversity and become culturally aware and culturally sensitive students. This course has enabled me to think practically and pragmatically about how I can create and model that culturally sensitive environment for my students. After spending this month reflecting on what cultural diversity and multiculturalism are and mean I have definitely come away with a greater understanding of the terms. To me cultural diversity means that there are multiple cultures that are present in a given community or environment. Multiculturalism means to me more so that that community coexists and thrives based off the presence of different cultural beliefs and systems. A definition of Multiculturalism that was presented in one our readings was: Multiculturalism is a system of beliefs and behaviors that recognizes and respects the presence of all diverse groups in an organization or society, acknowledges and values their socio-cultural differences, and encourages and enables their continued contribution within an inclusive cultural context which empowers all within the organization or society. (What Makes a School Multicultural? 2015) The key terms in this definition to pull out, for me, is the respect and that we value the differences. Without acceptance and inclusion in a multicultural setting, there is in fact, noShow MoreRelated The Personification of an Educator Essay1471 Words   |  6 Pagesthe teacher in the classroom. How a teacher functions within a classroom determines how students learn, what students learn, and how they apply that which they have learned. Therefore, because I am seeking a profession in the field of education, I think I must consider the nature of students, the nature of knowledge, the value of an education, the techniques that I will be using in my classroom, the curriculum, and my future goals as an educator because by doing so I improve my abilities and performanceRead MoreA Teacher s View On The Purpose Of Schooling989 Words   |  4 Pageskeep the focus on what your goals are as an educator and the way you plan to integrate those goals into your teaching. A statement of philoso phy begins with the educator s view on the purpose of schooling. In what ways are teachers going to challenge students to have high achievement standards? Along with goals for students, what are their responsibilities going to entail? These two questions play into the most significant focus of a teacher s philosophy: what is my role going to be as a teacherRead More Teaching Philosophy Statement Essay984 Words   |  4 Pagesevery teacher stand behind. The certain philosophy that one chooses provides the answers to many vital questions, such as the purpose of schooling, a teacher’s role, and what should be taught in the classroom. In schools today, I think that the majority of students do learn and accomplish their goals. I firmly believe that many students work hard to make good grades. The nature of these students is to their best in their classes. I also think that there are those few students who attend schoolRead More Nothing Compares to Teaching Essay823 Words   |  4 Pageswanted to do with my life. I would ask myself â€Å"If I could do anything I wanted to do for eight hours a day and get paid for it, what would I do?† After thinking about that question a couple of times the answer seemed perfectly clear. Spending my career devoted to children would be the most rewarding thing I could do with my life. There are many other jobs that revolve around children, but none that could compare to teaching. The most important goal in my classroom will be to ensureRead MoreEducation Is A Unique Experience For Every Child Who Enters A Classroom1086 Words   |  5 Pageshow small.† I believe education is a unique experience for every child who enters a classroom. Each child is unique and deserves a safe and secure classroom with a teacher full of passion for each child’s education. After classroom experience and observing many inspiring educators, I have created a personal philosophy that includes goals for my students, a method for enacting the goals, and assessing students’ goals to ensure proper development of each student. I have a desire to support each studentRead MoreReflection on Personal Goal for School Essay586 Words   |  3 Pagessemester, I have set three goals that I will be working towards to make improvements on. The first goal I set is to start an assignment the day that it is assigned so that I do not procrastinate. The second goal I h ave set for this semester is to be more organized with my materials. The last goal for this semester is to relieve my stress in a positive way. By working on these goals during the next couple of weeks, it will make my life a little less stressful. The first goal I need to work on is doingRead MoreClassroom Philosophies for Preparing for the Real World693 Words   |  3 PagesThe primary goal of an educator is to prepare students for the â€Å"real world†. By implementing key concepts of Glasser’s Choice Theory and Fay Funk’s Love and Logic theory, I believe this goal can become a reality in the classroom. When used together, these classroom management philosophies have the potential to benefit students in a variety of ways and engage them In learning. When utilized correctly, these strategies hold the promise of allowing teachers, like myself, to develop positiveRead MoreThe Eight Stages Of Psychosocial Development814 Words   |  4 Pagesunderstanding of how to effectively interact with my future students. This theory refines my ability to identify and gage my student’s unique psychological developmental progress. A deeper understanding of this enables me the ability to identify key develo pmental milestones and improve my lesson plans accordingly. I selected this theory because it provides me with the insight required to establish a bond of trust with each student in my classroom. Additionally, I selected this theory because it providesRead More Goals and Philosophy Essay1339 Words   |  6 PagesGoals and Philosophy A persons philosophy on education covers many different aspects. Such things that ones personal philosophy can contain are the purpose of education, methods one may use in education, and even the curriculum which may be taught. I feel that these three things are the most important for my personal philosophy and goals of education. The overall purpose of education is not only to teach students about the set curriculum, but also to teach themRead MoreMy First Goal Is A Delicate And Vulnerable Process923 Words   |  4 PagesI believe that every child brings unique talents, ideas, and perspectives to the classroom. As an educator, it is my job to help foster these distinctive attributes while also facilitating the emotional, social, physical, and intellectual growth of each and every student. Learning is a delicate and vulnerable process. To learn, one must make mistakes, reflect, and recognize both strengths and weaknesses. I firmly agree with Abraham Maslow’s humanism theory, which states that students will not be

Management of Coles Supermarkets-Free-Samples-Myassignmenthelp

Question: Discuss about the Management of Coles Supermarkets. Answer: Introduction Global marketing, often referred as, International marketing, is the form of marketing which is carried out by various overseas companies or across national borderlines, which includes identification of market, marketing, targeting the markets, mode selection and also implementing some strategic decisions for competing in the international markets. The world is becoming increasingly global in the terms of production, capital, technology, people, business and information (De Mooij, 2013). The report mainly discusses about a well known Australian based organization, Coles Supermarkets which is a supermarket chain owned by Wesfarmers. Founded in the year 1914, it has over 100,000 employees and covers about eighty percent of the market in Australia. The report highlights the management of the organization and why they need to expand their involvement with international marketing and the future prospective of the company, with a brief explanation of what Global marketing really is. Discussion Market Needs The Global marketing can be defined as the art of conveying and conceptualizing a final service and product across the world, in the hope of achieving the international marketing community. If Global marketing is done correctly and properly, then it has the power to take any company to its next level. Various strategies should be implemented, keeping in mind the region or the place the company is marketing its products (Lee Carter, 2012). For instance, the menu of any restaurant say, KFC varies from place to place, based on the region or location the restaurant is serving. Any company focuses its marketing on its items which are popular within the country. Global marketing is very important for the companies which provide services and products that are having a universal demand, such as food, automobiles, household items and others (Keith, 2012). Supermarkets always play a very important role in influencing the food purchasing techniques of most of the households. Australia is considered as the worlds most concentrated supermarket sector. One of the major supermarkets in Australia is the Coles Supermarkets, which was founded in the year 1914. Presently, it has over 100,000 employees and covers the maximum percentage of the market in Australia. It has been highly regarded part of Australian life and much loved by most of the Australian people (Keith, 2012). Technology And Cost Scale The main aim of Coles Supermarkets is to provide to all the people and suppliers with quality products at less cost. It keeps its grocery products under control to satisfy the demands of the consumers, doing quality check on a daily basis. It dominates the Australian food retail market, firstly because of the highly urbanized population, which keeps on fostering the development of bigger and metropolitan food retailers instead of the smaller ones or the ones which are locally based. Secondly, the vastly dispersed habitation centers and main areas of food producing require effective networks of transportation which is difficult for the smaller producers. Lastly, the scattered population of Australia favors substantial scale of economies to keep the costs low (Dwivedi et al., 2012). They have dominated the Australian culture and have focused on three factors, which includes; highly effective supply of products and services, maintaining its good image and reputation in terms of quality and services and also by receiving positive feedback from the consumers, effective management and competitive nature (Richards et al., 2012). Government And Communication The company has over seven hundred and forty one operating stores. It markets its products by offering discount coupons to its customers, loyalty program points for the regular ones, holds campaigns like, Apple for Students for promoting Apple laptops and accessories, Sports for Schools and lot more in order to gain a huge consumer base. The main aim of the company is to give the Australian people the best shopping experience. The company is not internationally famous as it focuses only on the Australians benefits and its target customers are only the Australian people (Coles.com.au, 2017). However, Coles has started online delivery system to reach the international markets, which is a success to some extent. Customers can view the product and order anytime, anywhere. It has achieved more than 25 percent growth, which is still less if compared to its offline growth. Therefore, more strategies need to be applied in order to gain more popularity internationally. Digital marketing must be done on a regular basis to dominate the international market, with special offers and discounts depending on its target customers (Lee Carter, 2012). Conclusion To conclude, Coles Supermarkets is the first store in Australia and it has received much consumer appreciation. However, it needs to expand its online strategies, in order to reach internationally and gain mass attention. The focus should be on international consumers also. It needs to enhance its marketing strategies in order to be more enriched and also focused for a good venture. Digital marketing must be done to dominate the international market, with several campaigns. With the advent of digital world, it is very easy to market anything and at any point of time. This would be beneficial and prove advantageous for the company itself References Coles.com.au (2017). Retrieved 7 August 2017, from https://www.coles.com.au/ De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Dwivedi, A., Merrilees, B., Miller, D., Herington, C. (2012). Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry.Journal of Retailing and Consumer Services,19(5), 526-536. https://myassignmenthelp.com/free-samples/marketing-strategy-of-coles Keith, S. (2012). Coles, Woolworths and the local.Locale: The Australasian-Pacific Journal of Regional Food Studies,2, 47-81. Lee, K., Carter, S. (2012).Global marketing management. Oxford University Press. Richards, C., Lawrence, G., Loong, M., Burch, D. (2012). A toothless chihuahua? The Australian Competition and Consumer Commission, neoliberalism and supermarket power in Australia.Rural Society,21(3), 250-263

Tax Reforms in Zimbabwe free essay sample

This study applies the concepts of elasticity and buoyancy to determine whether tax reforms in Zimbabwe achieved these objectives. Elasticities and buoyancies are computed for the pre-reform period as well as the post-reform period. Evidence suggests that reforms had a positive impact on the overall tax structure and on the individual tax handles. In fact, the elasticity of indirect taxes was low and that of direct taxes was high, especially after the reforms. Despite this positive impact, the reforms failed to make VAT responsive to changes in income, although VAT was predominant in the tax structure. This was mainly aimed at reducing Government expenditures, particularly the recurrent expenditures, and redirecting resources to the productive sector. As a result the budget deficit was targeted to reach 5% of GDP by 1994/95 from a level of about 10 % of GDP, that is by end of the first phase of the reform programme. Reform the tax system to improve quality and resource allocation; Targeting to reduce the tax ratio from 35% of GDP to about 33% by the end of the reform period; Introduce cost forms, a case of Zimbabwe recovery measures to boost non-tax revenues; Removal of subsidies, which stood at 3. We will write a custom essay sample on Tax Reforms in Zimbabwe or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page % of GDP in1990/91; Reduction of the civil service wage bill from 16. 5% of GDP to 12. 9% by 1994/95; Allocate some resources to civil servants made redundant, the poor and the unemployed. In the literature tax reform includes key issues as: †¢ Dispersion of tax rates; †¢ De-emphasizing steeply progressive tax rate structure; †¢ Reducing the tax burden of export and import sectors; and †¢ Strengthening tax administration. The trend in total revenue to GDP in Zimbabwe remained almost constant at levels around 27% of GDP. The research question will then be why the revenues remained constant throughout the reform period. One hypothesis could be an indication that the tax reforms which took place – if there were any at all did not have an impact on revenue performance or this could be traced to delays in implementing improved tax administration measures. The research will have to establish this. THE RESEARCH PROBLEM Despite close to a decade of economic reforms in Zimbabwe, the result has been further decline in economic performance. This lack of response to macroeconomic adjustment policies pointed to a need to revisit the more realistic, but much neglected socio-cultural, political and other institutional factors as possible explanatory variables of this observed poor performance. It is our contention, therefore, that it is not only economic factors, but also a host of other complex historical, political and socio-cultural determined factors that continue to impede the success of the economic reforms in Zimbabwe. A clear understanding of the role played by these factors in determining the reform outcomes in Zimbabwe is very important. JUSTIFICATION OF THE STUDY Knowing and understanding the key political and socio-cultural constraints to economic reforms in Zimbabwe can be of great importance for re-designing economic reform policy and its ultimate implementation. This can be done, for example, through drafting all-inclusive participatory policy reform interventions that reduce the severity of the identified po litical and cultural constraints and related impediments to undertaking meaningful economic reforms in Zimbabwe. In other words a deeper understanding of the political, institutional and socio-cultural factors that determine the success or failure of economic reforms in Zimbabwe is of vital importance for policy-making reasons, hence the need to undertake this study. 7 RESEARCH OBJECTIVES The general objective of the research project is to increase the body of knowledge for the design and implementation of future reforms in Zimbabwe, including lessons that can be learnt from the failed past reform efforts. The specific objectives of this research, however, are: †¢ To provide analysis and evidence of reasons for the failure of reform efforts in Zimbabwe to provide analysis and evidence or no evidence of the role of stakeholders in the design, implementation and outcomes of the reform programmes in Zimbabwe, as well as methods used to consult and ensure or not to ensure their participation in the reform process; †¢ To assess the social costs and benefits of the reform process and to identify who the potential losers were or those who shouldered the burden of adjustment; †¢ To increase the domestic capacity to undertake research related to major economic and political reform in Zimbabwe; and †¢ To derive some policy implications based on the findings of this research that will find their way into formulation of future reform policies in Zimbabwe. RESEARCH QUESTIONS Essentially three broad research questions that are going to be addressed by this study are as follows: W ith reference to the failed Zimbabwean reform efforts: †¢ Why did Zimbabwe undertake reforms? †¢ What factors enabled Zimbabwe to adopt reforms and how did these factors shape reform design and implementation? †¢ How well did the reforms perform and, what were the results? With special reference to the failed Zimbabwean reform efforts, answers will also be sought for the following specific additional questions: †¢ Which main stakeholder groups with an interest in the country’s economic and political reforms were consulted or are being consulted? †¢ What role did lack of information and awareness about the reform programmes result in lack of ownership and therefore poor participation by all the concerned stakeholders, particularly the poor? †¢ Is it true that lack of political will and lobbying by certain interested groups, which saw their interests threatened by the reforms explains the failure of Zimbabwe’s economic reforms? If the above is true, what should have been done or should be done in the future to minimize the resistance to the reform process by those interest groups that are bound to lose as a result of the form process? †¢ Is it true that adverse and often change resistant ideologies, socio-cultural and so cietal norms also explain the failure of meaningful reforms to take place in Zimbabwe? HYPOTHESES This research project, in addition to the above research questions, will also be fundamentally guided by six testable hypotheses. These hypotheses are: †¢ Domestic crises triggered/beget reforms in Zimbabwe. †¢ External factors shaped Zimbabwe’s reforms, particularly the collapse of socialism, the influence of the IMF and the World Bank, world economy shocks, and learning/imitation from other countries. Reforms in Zimbabwe were blocked after they have been started as individual uncertainty gets resolved and losers became organized and asked for higher compensation and finally stopped their continuation. †¢ Lack of an explicit involvement or consultation of all the relevant stakeholders at the reform policy formulation/design and implementation stages, implying lack of consensus building and broad ownership of reforms, is partly responsible for the failure of the re form process in Zimbabwe. RESEARCH METHODOLOGY The Zimbabwean research team advocates for an inclusive and consultative-based research process targeting all the relevant stakeholders, particularly the poor communities, which are in most cases adversely affected by the reform process. This is because some of the conventional research methodologies used in Zimbabwe in the past to study the reform processes did not include a participatory approach to doing research that can enhance both relevance and effectiveness of the research process itself. Such conventional research methodologies have in most cases produced disappointing results, which have further marginalized the poor and therefore continue to exclude them from crucial government decision-making processes in Zimbabwe. It is against this background that the active participation of local actors, the poor, policy makers, representatives of the business community, disadvantaged groups and other interested stakeholders in the Zimbabwean research project is of fundamental importance. This is because it is going to be part of the research team’s strategy to nurture participatory-based policy making, implementation and evaluation processes as well as social analysis in Zimbabwe. DATA COLLECTION METHODS Since studying reforms in Zimbabwe calls for the need to gather both qualitative and quantitative information from our respondents, in this study, besides the use of available secondary data, e. g. documents, reports, books, files, statistics, etc. , additional qualitative and quantitative information is going to be gathered through the use of individual case studies. Much emphasis will also be put on personal observations and intensive informal discussions with respondents and key informants during the study period and providing a well-documented description of the reform process and outcomes in Zimbabwe. This description is going to rely heavily on secondary data to be gathered from both national and international sources and will involve summarizing empirical results obtained by other studies and discussing the performance of economic variables such growth, investment, exports, savings, macro stability and competitiveness rankings; social indicators such as income/assets distribution, poverty, earnings, health and nutritional status, education enrolment, and social expenditure levels; and political indicators such as political awareness, autonomy, confidence/credibility in government; etc. Real changes in exports and imports are good indicators of effectiveness of trade liberalization policies during reforms and therefore will calculate in the process of doing the study. The outcome of the financial reform will be analysed by observing the following: †¢ Ratio of broad money to GDP; †¢ Concentration ratio as measured by share of assets of largest banks to total bank assets; and †¢ Price stability or inflation trends overtime. Another indicator, however, which is associated with financial reform, is desegmentation of the financial sector so that they can offer a broad array of financial services. The new types of products, which were introduced during the reform will also be catalogued and analysed. The effectiveness of tax reform measures will be assessed through the following amongst others: †¢ Tax revenue to GDP ratio; and †¢ Ratio of international trade taxes to total revenue. The above will be aided by the conduct of an analytical narrative of the whole reform process, which will help us to analyse the causal factors or the driving forces behind the reform. In addition micro level case studies will be used to qualitatively test of some our hypothesis. Informal interviews are going to be carried out with all important persons who were advisers, academics, donor agencies, business leaders, union leaders, consumer and student representatives, farmers’ and employers’ representatives, central bank and government officials as well as heads of institutions, committees and task forces that were created to strengthen state capacity to implement reforms during the reform period.

pondweed essays

pondweed essays I worked out an average for each distance on my results so it made them much more reliable, my averages are in the table below. Distance of lamp from pondweed (cm) Average amount of bubbles given off for each distance (rounded to the nearest whole number) As you can see from my table, my results are very varied because in my prediction I said that the closer the light to the pondweed the more oxygen bubbles would be given off but in my results it goes against my prediction. As 20cm away gave off the most oxygen bubbles, 40cm away gave off second highest amount of air bubbles followed by 10cm away and then 30cm and in last place as I predicted it was 50cm, the only result that went with my prediction was 50cm away from the pondweed. In my experiment there wasnt actually any trends or patterns, the results were not the same as I predicted and there is no clear pattern or trend that has occurred to me. As you can see above I have made an extra table for making an average for each distance, I did this so it would make my test more reliable and accurate and therefore place them in an order for me to see which gave off the most oxygen bubbles and so on. The scientific knowledge that I knew before this experiment was that plants need light to carry out photosynthesis and produce bubbles of oxygen gas, but if light is limiting, then the rate of photosynthesis is also limiting which allows the rate of bubbles to slow down and the less oxygen bubbles is produced but unfortunately my results did not show this as I had first expected. Maybe my results were so varied because we did not have the exactly the same amount of carbon dioxide in each test but this would be down to not having top range equipment to make sure the amount of carbon dioxide stays exactly the same. ...

In Janus

In Janus, Andreas lover buys her a bowl at a crafts fair. It was his idea that when he could not be there to hold her hand she could hold her own.(16) Throughout this story Andrea becomes attached to the bowl because it reminds her of her lover. The author takes the audience through the many stages of Andreas love affair. In Janus Ann Beattie uses a bowl as a symbol of love. In the beginning of the story, Andrea views the bowl as perfect. She is excited about her new love. Perhaps it was not what youd select if you faced a shelf of bowls, and not the sort of thing that would inevitably attract a lot of attention at a crafts fair. Yet it had real presence.(1) Andreas perfect love is not something people agree with and they simply choose not to see it. She wants to make the bowl blend in with the objects around it. The bowl was not at all ostentatious, or even so noticeable that anyone would suspect that it had been put in place deliberately. (4) Andrea is careful where she is seen with her lover. No one would ever suspect him. The bowl is placed on the coffee table in her home. She didnt keep it carefully wrapped (although she transported it that way, in a box).(6) Andrea is careless with the bowl in the comfort of her home, however in public she is extremely careful and wraps it in a box. This is how Andrea must be with her lover. In their secret places they can let loose and show their love for each other. In public they must keep this love concealed. Andrea wants the bowl to be empty at all times. She asks her husband not to drop his house key in the bowl. The emptiness in the bowl is the empty space in her heart where the love she once had for her husband used to be. The bowl (her lover) is taking that place. Andrea does not want her husband in it.

Public Relations through effective management of communication Annotated Bibliography

Public Relations through effective management of communication - Annotated Bibliography Example In diverging the historical approaches used and getting into new concepts of managing communication, the authors integrate theory and practice, with an emphasis on professionals as well as students. The inclusion of various cultures highlights the essence in communication and the importance of public relations in the field as well as in the school (Chen and Starosta, 2005). The book will thus be a vital source of information in the pursuit of use of management communication to enhance public relations. Carlile, P. (2002). A pragmatic view of knowledge and boundaries: boundary Objects in New Product Development. Sloan School of Management, Massachusetts Institute of Technology This study explores product development and the importance of influencing knowledge that relates to the same. Communication is the main media that results in an input of knowledge to a person and without such effectiveness in communication, there is no way that, such knowledge will be passed. A pragmatic view of the practice of knowledge is an investigation into how knowledge is passed over to function and thus used to affect a certain function according to Carlile (2002). The main aim of using this article is to understand the reason as to why communication is relevant in almost all aspects of our daily lives. If knowledge is not impacted properly, there is bound to be a myriad of errors ranging from various perspectives, an issue that can only be solved through effective communication.

Children's behaviour towards undiected recreational play Research Paper

Children's behaviour towards undiected recreational play - Research Paper Example A fact that is not often recognised is that play can even function as a type of therapy for children who suffer from behavioural problems. In the present world, children are exposed to numerous problems that affect them physically and psychologically. The rate of divorce has risen significantly across all nations. This means that children are increasingly being raised in single families, and having to live with the complex emotions that this triggers even though they do not have the capacity to process them. This can cause behavioural problems to arise even in the well-adjusted children. Children today are also exposed to greater levels of stress than their counterparts dealt with in past generations. Many parents today prefer for their children to entertain themselves indoors rather than exploring their surroundings outside. This is because parents tend to be committed to work activities outside the home, and so cannot supervise their children when they are outside school (Ohannessian 2014). Furthermore, parents and guardians today have more access to information through various media channels. This means that parents are more likely to think that their children are endangered due to the sheer numbers of child molesters, kidnappers, and drug traffickers that they imagine are walking through neighbourhoods. It is a fact that such miscreants existed in the past when children were allowed to play outside unsupervised; however, the parents of past generations may not have been exposed to information about child molesters on a regular basis. All children use play as a natural medium to express themselves. This means that when children have accumulated stress from family problems that they have no control over, they can actually play out their negative feelings. It is an established fact that undirected play is far more productive than directed play. This is because there are definite distinctions between child directed play and adult directed play.

Multicultural Classroom Essay Example for Free

Multicultural Classroom Essay Teacher’s self assessment about his level of consciousness and awareness of other races, religion and cultures helps him a lot in planning the class room activity effectively. Talking about the crucial role of teachers in creating a multicultural class room, Betty Wilson highlights the importance of teachers learning of new cultures. She says: I think its very important for teachers to know their own cultures very well and study their own cultures, because then they begin to become more reflective listeners. They look at other peoples cultures in a different light, and they begin to see the similarities and differences in their cultures. It becomes a journey in a classroom of learning, because by the teacher sharing their own culture, then the students are more open to that. (Wilson, 2000) As Betty Wilson, the director of multicultural education at Oak Park School, rightly points out learning other cultures will be an enriching experience This demands not only learning new things and cultivating new habits but also unlearning old habits and beliefs. A resource center rich in solutions for the teachers solves many of the dilemmas of the teacher of multi-cultural class room. Sharing the experiences of other faculty members across the university or other institutions will be immensely useful for solving many of the issues in the day to day activities in the class room. Creating opportunities for knowing other cultures about their history and present situation and problems should be made a part of academic curricula. Planning on campus or off campus events teachers and their assistant will have a better understanding of the needs of young people who are members of different cultures. A multi-cultural celebration day is a wonderful idea for all the students who come from different cultures to express themselves freely and to recognize and understand the importance of other cultures. Setting up a bulletin board that gives equal importance to all the five different cultures without hurting the feelings of others is major step in announcing the multi-cultural festival. The board provides ample space for exhibiting the important or representative symbols all the cultures that are present in the class room. Assigning the work to the students to create their own poster expressing their cultural values and symbols encourages all the students and involves every student in the work. Monitoring their work without any interference in their creative expression is a delicate task and it should be dealt with very sensitively. Giving clear instructions in advance will solve many delicate issues. For example, informing the students clearly the place of their poster on the bulletin board following an objective method like the alphabetical order avoids scope for conflict. In fact, to create multicultural class room is a continuous process. It does not end with a multicultural festival. It requires careful planning and meticulous execution over a period of time to establish strongly a base for multicultural class room environment. It will not happen in a day or a semester. It is a demanding work for life long involving learning and unlearning. Creating a healthy multicultural class room is not just the work of the class teacher only. It needs active participation of every teaching and non teaching staff member of the institution. The support and leadership of the authorities who run the institution and the participation of all the departments are the foundation on which the edifice of a multicultural class room can be built. Of course, the process is bound to have certain occasional failures and setbacks but the process should be an ongoing one. It requires a lot of determination, time, effort and money and the investment of all these are worth building a multicultural world for a happy and healthy coexistence. It calls for a long-term investment, an investment in our own growth and change as well as in our students and in the university and society of which they and we will continue to be a part. (Mark Chesler, 2003) References Chesler Mark (2003) Teaching Well in the Diverse/Multicultural Classroom http://www.eduplace.com/science/profdev/articles/scott.html

Parental Pressure on Children Playing Organized Sports Essay -- Sports

These days, there is too much pressure on children who participate in organized sports because of the unnecessary parental involvement they experience. A growing concern amongst those involved in youth sports is that certain aspects of parental involvement become detrimental to the development and experiences of young athletes. Early emphasis on winning, making money, and the disruption of education can exceedingly affect ones desire to further participate in a sport later on in his/her life. With more and more children participating in some sort of organized sport than ever before, there is a constant concern regarding the pressures kids are brought into to excel. Emotionally over-involved parents often think that it is their responsibility to persuade, push, or support the children's fantasies or sporting objectives, even if the kids themselves do not share the same aspirations as his/her parents. Part of growing up is learning what interests you the most. It's how one becomes familiar with who they really are and what they enjoy doing in life. Unfortunately, for many young children, his/her parents seem to take his/her own lives into their own hands. Most parents want their kids to grow up to be "superstars", make it big after the college scenario, and perhaps go on to play professionally or succeed in the Olympics. We all know that there are the few that make it professionally, and having your parent paint a picture for you as you're barely going into grade scho ol is unethical. Yet for the unfortunate, these kids are helpless to the pressure that is put on them at such a young age. Take Todd Marinovich, for example. For the child's entire life he was exercised, fed, schooled, and drilled with his fathers' one g... ...iety now that is constantly changing over time. "It used to be that youth sports [were] the one haven for good sportsmanship," says Darrell Burnett, a clinical child psychologist and youth sports psychologist. "Not anymore. It's not just a game anymore." With technology (etc) distracting our children with violence and so on, we cannot afford to ruin what sports may do for them. With sports being just one of the few things left that can contribute to success in life, education, and health, parents need not to put any sort of unnecessary pressure on their kids at such a young age, or any age for that matter, ever. References Rowley, S. (1986). The role of the parent in youth sports. In G.R. Gleeson (Ed.), The Growing Child in Competitive Sport, (pp. 92-99). London: Hoddon and Stoughton. Lee, M. (1993). Coaching children in sport. New York: Routledge.

The Black Death

Black Death refers to a bubonic and pneumonic plague believed to have come from rats and which spread throughout Western Europe during the 14th century resulting to the death of millions, drastically decreasing the overall population of Europe, and changing the economic and cultural landscape of the region. It came in periodic epidemics from 1300s to the 1700s in the various places where it struck. The plague is said to have originated in Central Asia when the Mongol army, in an attempt to take siege of the Caffa in the Crimea during the early 1300s, catapulted plague-infested corpses into the city. The fleeing traders carried the disease with them to Sicily. From Italy, it immediately spread into peopled towns and cities around neighboring France, Spain, Portugal, England, and other parts of Europe. It caused the total disappearance of villages as about one-third of the entire population of Europe died in the epidemic which ensued. It was most virulent in England where it claimed about half of its population. It spread quickly because doctors did not have enough knowledge then on how to cure the disease and any purpose of finding a cure was defeated by the fact that the plague claimed its victim within a week. Poor hygiene and sanitation practices among the crowded European cities also contributed to the outbreak. Aside from the dramatic decrease in Europe's population, the Black Death stopped on-going wars and caused a slump in trade. It decreased available labor in the farmlands. It even affected the Catholic Church as people turned to superstition to explain the cause of the plague when their faith could not do anything to cure it. There was mass slaughter and burning of Jews who were accused of spreading the plague. A good effect of the epidemic, however, is that the shortage of workers resulted to better remuneration for the peasants as farm owners tried to outdo each other in luring the peasantry to work for them. These resulted to social mobility which would eventually lessen the power of the nobility and clergy in succeeding centuries. The Black Death experience illustrates how disease could change the history of humankind especially if it affects multitudes of populations around the world. With the advanced technology in the field of medicine today however, and the presence of international organizations like the World Health Organization, it has become easier to contain epidemics before they could become as widespread as the Black Death experience. The Black Death â€Å"The Black Death: Natural and Human Disaster in Medieval Europe† by Robert S. Gottfried is known as â€Å"A fascinating work of detective history, The Black Death traces the causes and far-reaching consequences of this infamous outbreak of plague that spread across the continent of Europe from 1347 to 1351. Drawing on sources as diverse as monastic manuscripts and dendrochronological studies (which measure growth rings in trees), historian Robert S. Gottfried demonstrates how a bacillus transmitted by rat fleas brought on an ecological reign of terror — killing one European in three, wiping out entire villages and towns, and rocking the foundation of medieval society and civilization. † The Black Death was an epidemic which spread across almost all of Europe in the years 1346 –1353; the plague killed over a third of the entire population. It has been described as the worst natural disaster in European history.The Black Death discusses the causes and r esults of the plague that devastated medieval Europe. It focuses on the many effects it had on the culture of medieval Europe and the possibility that it expedited cultural change. Robert S. Gottfried argued that rodent and insect life cycles, as well as the changing of weather systems affect plague. He claimed that the devastation plague causes is partly due to its perpetual recurrences. Plague ravaged Europe in cycles, devastated the people when they were recuperating.As can be later discovered in the book, the cycles of plague consumed the European population. A second thesis, which he described in greater detail, was that the plagues expedited the process of cultural change. The plagues killed a large percentage of each generation, leaving room for change. Why the name, Black Death? â€Å"The traditional belief is that it was so called because the putrefying flesh of the victims blackened in the final hours before death supervened. The trouble about this otherwise plausible the ory is that no such phenomenon occurred.It is true that, in cases of septicemic plague, small black or purple blotches formed on the bodies of the sick and this symptom must have made a vivid impression on beholders† (Ziegler) Coming out of the East, the Black Death reached the shores of Italy in the spring of 1348 unleashing a rampage of death across Europe unprecedented in recorded history. By the time the epidemic played itself out three years later, anywhere between 25% and 50% of Europe's population had fallen victim to the pestilence. The plague presented itself in three interrelated forms.The symptoms were not the same as in the East, where a gush of blood from the nose was the plain sign of inevitable death; but it began both in men and women with certain swellings in the groin or under the armpit. They grew to the size of a small apple or an egg, more or less, and were vulgarly called tumors. In a short space of time these tumors spread from the two parts named all ov er the body. Soon after this the symptoms changed and black or purple spots appeared on the arms or thighs or any other part of the body, sometimes a few large ones, sometimes many little ones.These spots were a certain sign of death, just as the original tumors had been and still remained. The bubonic variant (the most common) derives its name from the swellings or buboes that appeared on a victim's neck, armpits or groin. These tumors could range in size from that of an egg to that of an apple. Although some survived the painful ordeal, the manifestation of these lesions usually signaled the victim had a life expectancy of up to a week. Infected fleas that attached themselves to rats and then to humans spread this bubonic type of the plague.A second variation, pneumonic plague, attacked the respiratory system and was spread by merely breathing the exhaled air of a victim. It was much more virulent than its bubonic cousin – life expectancy was measured in one or two days. Fi nally, the septicemic version of the disease attacked the blood system. Having no defense and no understanding of the cause of the pestilence, the men, women and children caught in its onslaught were bewildered, panicked, and finally devastated. The Black Death covers the affects that numerous plagues had on the culture.There appear to have been several separate introductions into Europe. It reached Sicily in October 1347 carried by twelve Genoese galleys where it rapidly spread all over the island. Galleys from Caffa reached Genoa and Venice in January 1348 but it was the outbreak in Pisa a few weeks later that was the entry point to northern Italy. Towards the end of January one of the galleys expelled from Italy arrived in Marseilles. From Italy the disease spread northwest across Europe, striking France, Spain, Portugal and England by June 1348, then turned and spread east through Germany and Scandinavia from 1348 to 1350.It was introduced in Norway in 1349 when a ship landed at Askoy, then proceeded to spread to Bjorgvin but never reached Iceland. Finally it spread to north-western Russia in 1351; however, the plague largely spared some parts of Europe, including the Kingdom of Poland and isolated parts of Belgium and the Netherlands. The cycle of the plagues struck each generation. After a plague ravaged Europe from 599-699, plague killed in 608, 618, 628, 640, 654, 684-686, 694-700, 718, and 740-750. In the early stages of the above series, intervals are apparent.These intervals demonstrate the cycles of the rodent and insect life. Robert S. Gottfried also argues, rightfully so, that plague may have hastened cultural change. Along with plagues came the need for a cure. Plague destroyed the existing medical systems, and was replaced by a modern heir. Previous to the plague, scientists based their knowledge on early scientists such as Hippocrates and Galen. Scientists knew little about what they were doing. The medical community was divided into five part s. These divisions were physicians, surgeons, barber-surgeons, apothecaries, and unlicensed practitioners.These divisions were adequate when Europe was without plague, but were obviously not prepared for plague. Doctors responded with a series of changes are to thank for the development of modern science. Although the government had medical workers try to prevent the plague, the plague persisted. Most medical workers quit and journeyed away because they feared getting the plague themselves. There were methods that did work. Cities were hardest hit and tried to take measures to control an epidemic no one understood.In Milan, to take one of the most successful examples, city officials immediately walled up houses found to have the plague, isolating the healthy in them along with the sick. Venice took sophisticated and stringent quarantine and health measures, including isolating all incoming ships on a separate island. But people died anyway, though fewer in Milan and Venice than in c ities that took no such measures. Pope Clement VI, living at Avignon, sat between two large fires to breath pure air. The plague bacillus actually is destroyed by heat, so this was one of the few truly effective measures taken.Gottfried succeeded in convincing me that his thesis was truth. The opening chapters gave me a solid background of plague, explaining why he believes it had such an impact on medieval population and culture. Next, it delves into the affect that changing weather had on the plagues, explaining the European environment during 1050-1347; the time of plagues greatest destruction. That complete, Gottfried describes the consequences immediately following the plague. It is said that the disease killed 25% to 40% of Eurasia and part of Africa. By this point, it is more than obvious hat plague had a tragic affect on Medieval Europe, The Consequences and effects of the Black Death plague were prices and wages rose, greater value was placed on labor, farming land was give n over to pasturing, which was much less labor-intensive, this change in farming led to a boost in the cloth and woolen industry, peasants moved from the country to the towns, the Black Death was therefore also responsible for the decline of the Feudal system, people became disillusioned with the church and its power and influence went into decline, this resulted in the English reformation.After giving a full background on plague and European culture and environment, Gottfried gives solid details to support his theses. According to Gottfried, the Medical structure of Medieval Europe, adopted from that of the Romans, was nearly eliminated in the search for ways to cure plague. The spread of plague, successfully stated by Gottfried, directly depends on climate. Plague can only spread under certain climate conditions. In order for Y. Pestis, a series of complex bacterial strains, to survive, it mustn’t be too hot nor too cold.Too cold can kill the bacteria, and too hot can slow its progress. During the plague’s most devastating times, the temperature was perfect for the spread of Y. Pestis. Gottfried also describes that spread of plague can also depend on the strength of animals. Humans are merely secondary hosts to the fleas carrying Y. Pestis. The fleas afflict their host with the plague when they regurgitate the bacteria. These fleas prefer an animal host, not humans. When their animal host dies, they move on to a secondary host, possibly humans, but not necessarily.When the generation of bacteria-carrying fleas dies, or the temperatures prevent the plague from spreading, the cycle continues until all the variables once again allow for the plague to spread. Gottfried successfully conveys his point. Robert S. Gottfried achieved in getting his two theses across. His methods were to educate the reader on the topic, giving only the facts necessary to convey his point. After giving the reader information on plague and Medieval Europe, he argued his th esis, making frequent references to points he had made earlier in the book.Gottfried also made it obvious that others supported his theories. At the end of each important point, he marked it with a number corresponding to the reference in the back of the book. â€Å"Neither physicians nor medicines were effective. Whether because these illnesses were previously unknown or because physicians had not previously studied them, there seemed to be no cure. There was such a fear that no one seemed to know what to do. When it took hold in a house it often happened that no one remained who had not died. And it was not just that men and women died, but even sentient animals died.Dogs, cats, chickens, oxen, donkeys sheep showed the same symptoms and died of the same disease. And almost none, or very few, who showed these symptoms, were cured. The symptoms were the following: a bubo in the groin, where the thigh meets the trunk; or a small swelling under the armpit; sudden fever; spitting bloo d and saliva (and no one who spit blood survived it). It was such a frightful thing that when it got into a house, as was said, no one remained. Frightened people abandoned the house and fled to another. -Marchione di Coppo Stefani In conclusion, The Black Death successfully proves that a great deal of tragedy in the 13th century had much to do with animals in the environment. Death was a habitual visitor to fourteenth century Europe. Never before had humanity seen such widespread dying. Famines, wars, and a host of deadly diseases all took millions of lives during the 1300s. But the worst single calamity to wrack this troubled century was the Black Death—a plague that killed anywhere from 24-25 million Europeans between 1347 and 1351.As Frederick F. Cartwright and Michael D. Biddis, authors of Disease and History, observe, â€Å"The Black Death was not just another incident in the long list of epidemics which have smitten the world. It was probably the greatest European cat astrophe in history. † Anywhere from 25 to 40 percent of the total population of Europe died from this plague. Similar death rates took place in Asia, the Mideast, the Mediterranean, Africa, and as far away as Greenland and Iceland, thus making the Black Death the greatest ecological calamity in human history.It also conveyed that plague accelerated the progress of culture, bringing the need for modern medicine. Gottfried makes it apparent that man did not understand enough about the environment to prevent plague, maybe a message to the world today. Dense population, as Gottfried suggested, breeds plague. Early plague has educated us, and we should focus on this, plague seems to be inevitable with certain circumstances and lack of knowledge. Not only did Gottfried educate us on the past, but may have prepared us for the future.Works Citiedâ€Å"Efforts to Stop the Plague. † Insecta Inspecta World. Web. 27 Apr. 2011. . Gottfried, Robert Steven. The Black Death: Natural a nd Human Disaster in Medieval Europe. New York: Free, 1983. Print. â€Å"The Black Death, 1348. † EyeWitness to History – History through the Eyes of Those Who Lived It. Web. 27 Apr. 2011. .

Mat English Essay on George Sand Essay

Sand’s Marianne: The Development of Characters and the Inevitable Outcome In George Sand’s Marianne, Sand uses her development of the three primary characters to bring together two unlikely soul mates, and at the same time separate the two most likely paired of the three figures. Her primary characters, Marianne, Pierre, and Philippe, and their make-up play an intricate role in the story. More than just playing a key role though, their make-up leads the story in a direction that is propelled by the unique personalities each hold. The drive that each strong personality contributes to Sand’s Marianne, and their unique temperaments, brings the reader into a different sort of love story as opposed to what would be expected of a typical love story. Sand, with her characters, leads the story to a place where however unlikely it winds up, it couldn’t possibly have ended any other way than it does. The character of Pierre is one of a deep emotional type. Pierre li ved his life with blinders on. He saw only what he wanted to see forward in his future, living for his moment. When he has to return home, and hasn’t reached his life goals and fulfilled his dreams, he devalues himself and lives with regrets that blind him to what is right in front of him. He cannot see what happiness can be obtained because he has put too much emphasis on his failures and his place in the world, as well as his age at the time of the story. Philippe’s character is almost the polar opposite to Pierre’s. Where Pierre was driven, and one minded in his plan for his future, Philippe is driven by his passion for painting. He doesn’t care for financial gain, other than what he would need to get his father from pressuring him and what would allow him to keep creating. He is almost in love with himself, and has nothing but confidence in himself, and his abilities to succeed. Where Pierre is self-oppressing, hard on himself, Philippe holds the utmost supreme confidence in himself and his abilities to obtain what he wants. Marianne, a study in independence, yet showing the desire to better educated and to be loved by the man she sees as her true love, is an enigma in a sense. Assuming that Marianne herself represents what Sand probably saw what she wanted for herself in that time of her life  (This story was written in the final years of George Sand), her character being strong, intelligent (even if not formerly educated), and passionate. Yet as strong and independent as she is portrayed, she still wants the dream of love and to be able to share that with a man who can truly love and appreciate her. She plays along with the story as it goes, but the reader is always assured that she never truly falls into the trap of the young suitor, Philippe, and his plan for her wealth and financial support. The type of character strength found in Marianne is not typical of the type of woman that probably lived in the time that the story took place, but the make-up of Marianne is paramount for how the characters of both her and Pierre come together, and how she and Philippe disperse as the story unfolds. Pierre and Philippe, described briefly as polar opposites, both offer a glimpse into the only two types of men there are for a Marianne. They seem to be in competition from the onset, yet truly there never really was a competition for Marianne’s character, or at least it never really seemed to be one. The two characters existed not for competition, but to display what is good and emotional (Pierre and his love, and longing to be able to express it) and what is brash, over confident and wholly not with best of intentions (Philippe needing Marianne for her financial state so that he may continue painting, and not truly for her love which he has no doubt that he will obtain) for Marianne. Marianne and Pierre at first glance are not what the reader sees as being right. There is the age difference, and the way that Marianne seems so independent and successful, and Pierre seems so doubtful of the two’s pairing, and defeated in his own personal quest of life’s success. Pierre never is able throughout the story to just rise to the occasion and tell Marianne what he truly is feeling, and even though she knows what he feels, she is needing him to overcome that obstacle and be that man for her. Her character uses the character of Philippe to bring Pierre’s character to the place where he is not only ready, but bursting to finally share what his true feelings for her are. She does this from a position where it seems all along she knows how this will play out, and at the same time you don’t get the feeling that she is completely assured of how it will transpire in the end. Sand tries to make her three characters represent varying degrees of  consciousness and to pair them according to their similarities along this spectrum. Philippe represents brain consciousness (â€Å"You see too much!† is Marianne’s accusation of him). Pierre represents strong sensation and feeling, combined with the scientific habits of botany. Marianne represents the desire to live in the senses, tempered by an ambition to be self-educated. How well does Sand’s scheme of sensibility (18th century term for temperament) motivate the love relationship between Marianne and Pierre, and conversely, the failure of affinity between Marianne and Philippe?

Bionanotechnology essays

Bionanotechnology essays Recent developments in Nanotechnology (a technology that concerns structures, devices and phenomena where the critical functionality occurs on a length scale which encompasses the range between atomic distances and the limit of optical resolution 0.1nm to 250nm), and Bionanotechnology (a branch of Nanotechnology that either uses biological starting materials, biological design principles, or has biological applications) are enabling biologists to confront fundamental questions about protein functions. It is anticipated that in the future both technologies will enable scientists to construct man made devices on the molecular scale. Nano and bionanotechnologies are being devised to equip scientists and engineers with a "nano-tool kit". These tools will allow us to visualize and manipulate molecules and atoms, measure interactions between molecules and build devices on the molecular scale. We plan to use from one to millions or billions of these units in parallel or series together in complex ways. These complex machines are meant to be used in construction or analytical processes. Biological sections of Nanotechnology are a priority area of the BBSRC's (biotechnology and biological science research council) engineering and biological systems committee. Nanoscale biotechnology, which deals with analytical biotechnology, separation science, tissue engineering and, biomaterial design and drug delivery systems, is the main priority area of the BBSRC biological systems committee. These applications are particularly encouraged in these areas of study. Surface chemistry, including immobilization techniques and biomolecular patterning methods, such as imprinting and micro-contact flow, for the development of applications in sensor and biological microsystem design. Nanofabrication and molecular assembly, including the biological development of tissue and cellular scaffolds, and the preparation of two- and three-dimensional arrays ...

How to Make Homemade Magic Sand

How to Make Homemade Magic Sand Magic Sand  (also known as Aqua Sand or Space Sand) is a type of sand that doesnt get wet when placed in water. You can make your own Magic Sand at home by following a few simple steps. Magic Sand  Materials Basically, all you need to do is coat the sand with a waterproofing chemical. Just gather: Clean sandWaterproofing spray (such as Scotchguard) How to Make Magic Sand Place the sand in a small pan or bowl.Evenly spray the surface of the sand with the waterproofing chemical. You may need to shake the container of sand to expose untreated surfaces. You dont have to drown the sand in the chemical- youll have enough once the sand changes from looking dry to appearing wet.Allow the sand to dry.Thats it. Pour the sand in water and it wont get wet. How Magic Sand Works Commercial Magic Sand, Aqua Sand, and Space Sand consist of colored sand that has been coated with trimethylsilanol. This is a water-repellent or hydrophobic organosilicon molecule that seals any cracks or pits in the sand and prevents water from sticking to it. Magic Sand appears silvery in water because hydrogen bonding between water molecules causes the water to form a bubble around the sand. This is critical to how the sand functions because if the water didnt stick to itself so well, the anti-wetting agent wouldnt be effective. If you feel like testing this, try putting Magic Sand in a non-water-based liquid. It will get wet. If you look closely, youll see the sand forms cylindrical structures in the water, as the water forms the lowest surface area structure that it can around the grains. Because of this, people sometimes assume there is something special about the sand. Really, its the coating and the magic properties of water. Another Way to Make Magic Sand Water repellent sand was made long before toy makers marketed Magic Sand. Early in the 20th century, Magic Sand was made by heating together sand and wax. The excess wax was drained, leaving hydrophobic sand that behaved much like the modern product. More Fun Projects To Try Magic Colored Milk Project (Surface Tension)Make Silica or Pure SandMake Homemade Oobleck References   G. Lee, Leonard (Publisher) (1999),  The Boy Mechanic Book 2, 1000 Things for a Boy to Do. Algrove Publishing - Classic Reprint Series original  publication 1915.

African Studies ( Role-Playing Assignment ) Example | Topics and Well Written Essays - 500 words

African Studies ( Role-Playing ) - Assignment Example We used to sell our produce in the market and it was a good life. Eventually we ran out of food in our village and I decided that the chance to provide adequate nourishment for the little ones was to leave Somalia. I trekked all the way across the border with my wife, my elderly father and my children. We live in a white tent which is situated in long neat row of similar tents. In the cold season we cover it with colored cloth to add insulation. The Kenyan government has provided fresh water for us, and I go to the food distribution center every morning where we receive rations for the day. The camp is well organized, and operates like a small town, with its own leaders as well as our traditional elders. (Horst, 2006, p. 79) It is hard sometimes to keep the children amused, because there is very little to do. At least my I have some work to do, because I am part of a project to gather firewood for the refugees in the camp. (Loescher and Milner, 2005, p. 164) The pay is very low, but it helps. I am trying to save some money but it is very difficult because we need it when one of the children gets sick. Last month we heard that there was some trouble back in Somalia when violence broke out over food rations, and some soldiers killed and injured refugees when things got out of hand. (The Guardian Newspaper, August 5, 2011). This makes us too scared to go home, but we still have hope and pray to Allah that one day we will return to our homeland. Raghavan, Sudarsan. (September 7, 2011) Somalia’s biggest famine in decades claiming the smallest victims first. Washington Post, Available online at: http://www.washingtonpost.com/world/africa/inside-a-mogadishu-hospital-a-struggle-to-treat-the-smallest-victims-of-famine/2011/09/06/gIQAgwnn8J_story.html The Guardian Newspaper (August 10, 2011) Somalia famine refugees killed in looting at Mogadishu aid camp. Available online at:

English Research Paper Example | Topics and Well Written Essays - 1750 words

English - Research Paper Example In fact, employee performance remains tied directly to how an organization performs in the market. The purpose of the report was to understand the causes making Google Company not realize its optimal profits. A research was conducted, and the primary methods of collecting data were used. Few assumptions were made to make the research possible such as the companies under investigation had already realized their optimal profits. From the findings, a comprehensive report was made whereby conclusions and recommendations were derived. This research paper therefore discusses optimal profitability issue as it relates to the Google Company. It also addresses the company’s efficiency, productivity, and performance. The following report is based on the research conducted by the Google Company in search of methods that would lead the company to optimizing its profits.  Profit optimization remains an important aspect in most organizations. Therefore, the report seeks to establish causes, which make the company, fail to realize its optimal profits The only assumption that was made during the research was that all the included companies were already optimizing their profits apart from the Google Company. In fact, this was the reason why Google Company collected data from these companies. Collecting data from other companies with optimal profits allows Google Company to establish its own optimal profits platform during its business operations. The entire report covered practices that could lead the company to realize its optimal profits as well as the practices deemed to deny the company its optimal results. The study did not cover Google Company rivals and competing companies’ aftermaths of realizing their optimal results since the research was only focused on the Google as the main company. In doing this research, theoretical sampling tends to remain the hallmark of grounded theoretical methodology. However, qualitative methodology remains

The U.S. energy crisis in the 1970's Assignment Example | Topics and Well Written Essays - 250 words

The U.S. energy crisis in the 1970's - Assignment Example Americas advanced consumer society (consumerism) produced the social movement in environmentalism.1 This had prevented oil and gas exploration in pristine wilderness areas of America which made the country more dependent on foreign oil sources, after becoming a net importer of oil for the first time, when it was once a leading oil producer. This made America particularly vulnerable to foreign political shocks, such as the Arab oil embargo in 1973. Foreign oil supplies were again unexpectedly disrupted by the Iranian Revolution in 1979. American cars prior to the energy crisis were gas guzzlers (not fuel-efficient) as Americans got used to having a big car, when oil supplies were previously cheap and plentiful. President Jimmy Carter by then tried to introduce the â€Å"moral equivalent of war† against energy waste while trying to develop the rational national energy plan but the concept of alternative energy was just a nascent idea then.2 The government had implored people to reduce energy use, such as setting the speed limit at 55 miles per hour and turning off unnecessary electric lights, like not lighting their Christmas trees.3 But perhaps most importantly, people had not yet grasped the full importance of the concept of â€Å"peak oil† which means oil supplies will continue on an irreversible downward trend forever.4 It simply means people cannot continue using oil like they did before, as supplies are running out; people need to find alternative energy sources which are environment-friendly too. Moreover, the social movement of environmentalism had some extremist advocates, who did not want any type of exploration activities at all; the idea of conservation did not appeal to them (the wise and prudent use of natural resources) and all they want is complete

The North Shore Essay Example for Free

The North Shore Essay To travel across Minnesota, is the opportunity to experience the vast prairie lands, where an individual can see as far as the eye allows, to the lakes, where the water calms, and the trees enrich the landscape.   Perhaps no venture is as rich as the North Shore, where the terrain is varied, the fog rolls in as across what appears to be an ocean, and the view is grand.    The journey north to The North Shore, is enlivened with small towns, each filled with treasures from local artisans, and every other shop boasting of being the best in canoeing outfitters as the Boundary Waters approaches.    It is where an individual can quite literally reach the â€Å"end of the road.†Ã‚   The North Shore has had an impact on the history of Minnesota, from the settling of the land, to the economic fortunes and misfortunes. Tourism in the Duluth and North Shore area continues to expand, in this area rich in history.   The Superior Hiking Trail, a long distance footpath, was modeled after the Appalachian Trail, runs along the ridgeline adjacent to Lake Superiors North Shore from Duluth, Minnesota to the Canadian border.   By 1998, 240 miles of the project has been completed. The trail was completed with the assistance of federal, state and local governments in combination with artists, resort and business owners, and hiking enthusiasts.   The Trail was officially opened in July 1987 at Briton Peak on the Sawbill Trail. According to Backpacker magazine, Minnesota’s Superior Hiking Trail (SHT) ranks as one of the 10 best hiking trails in the country.   This trail covers 224 miles of Minnesota’s most rugged terrain, running parallel to the North Shore of Lake Superior.   Throughout the trail, there are more than two-dozen rivers and streams among the ridges of the Sawtooth Mountains.   Throughout the trail there are opportunities to see Lake Superior and numerous inland lakes.   The high ridges are covered with oak trees and maple trees.   Additional growth includes boreal evergreens, birch, and aspen.   In the valleys, cedar and spruce trees and interspersed with red and white pine. The Superior National Forest The Superior Forest is covered with 445,000 acres of surface water, more than 1,300 miles of cold-water streams and 950 miles of warm water streams flow within the boundaries of the Superior. Fish species such as walleye, northern pike, small mouth bass, lake trout, brook trout, rainbow trout, and brown trout can be found in abundance in these waters. The northern forest continues to thrive with a variety of pine, fir and spruce trees and a variety of wildlife including deer, moose, the gray wolf, and black bear.   The population of the gray wolf has returned in Northern Minnesota, where it had once dwindled.   Reports of the wolf population vary from 300 to 2500.   (www.duluthstreams.org) Lake Superior was known to the Native Americans as Gitche Gumi.   The North Shore is 150 miles long.   Lake Superior, the world’s largest freshwater lake, covers about 31,700 square miles.   Lake Superior is the deepest of the Great Lakes, as much as 700 feet deep, only 3 miles out from shore. The deepest spot, 1,332 feet, is 40 miles off Munising, Michigan. The lake is 380 miles long, 160 miles wide, and has a surface area of 31,700 square miles, and 2900 miles of shoreline. (www.duluthstreams.org) History of Lake Superior The Native Americans first traveled Lake Superior using birch bark canoes to navigate the waters of Lake Superior.   Immigrant Europeans also used birch bark canoes to explore Lake Superior as early as the 1600s.   During the 1700s, the fur trade expanded the economy of the area, increasing the usage of Lake Superior by larger, cargo-carrying vessels.   When the fur trade declined in the 1800s, the local economy focused their efforts on fishing Lake Superior.   Merchant ships increase trade and transportation. Settlement of the North Shore began following the La Pointe Treaty in 1854, in which the Native Americans gave the Minnesota shoreline of Lake Superior to the United States.   (Castle, 1915)   The signing of the La Pointe Treaty was the Ojibwe surrender of their last territory.   They didn’t fully understand the process and believed they were working toward a compromise when it occurred. Because of the rich resources of copper, iron, and timber, navigation of Lake Superior continued to grow.   With the introduction of the railroad, bulk cargo of wheat and corn became more common.   With the increase in traffic on Lake Superior, came increased risk, as ships and sailors were lost due to weather, human error or mechanical failure.   The collapse of the fur trade made an economic impact on the area of Lake   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1 Rhoda R. Gilman, The History and Peopling of Minnesota: Its Culture, Daedalus 129.3 (2000): 1, Questia, 24 Apr. 2007 http://www.questia.com/PM.qst?a=od=5001774954. Superior and the Native Americans, who had once participated in trade between themselves and the Europeans.   (Castle, 1915) The waters of Minnesota flow south to the Gulf of Mexico, east to the Atlantic Ocean, and north to Hudson Bay.   Minnesota’s history is interwoven with that of Canada, â€Å"described by French traders and missionaries in the 1600s, the region was for practical purposes a part of British territory until well into the nineteenth century. Today it shares with the Province of Ontario a coastline on Lake Superior and a vast wilderness canoe country. With Manitoba it shares the agricultural wealth and the flood problems of the Red River Valley, and it depends on the prairie provinces for vital energy resourcesoil from Alberta and Saskatchewan, and hydroelectricity from northern Manitoba.†1 This area was first settled by Native Americans from the St. Lawrence Valley.   The Ojibwe Indians, settled in the areas west of Lake Michigan and Superior, in an attempt to flee the Iroquois.   â€Å"For the next century and a half the land now comprising Minnesota was included in the Canadian fur-trade systema continent-spanning network that linked American Indian cultures and resources with the commercial world of Europe. Indian people handled production on their own terms, while transportation and marketing were dominated first by licensees of the French crown and later by large British-managed monopolies.†1 1 Rhoda R. Gilman, The History and Peopling of Minnesota: Its Culture, Daedalus 129.3 (2000): 1, Questia, 24 Apr. 2007 http://www.questia.com/PM.qst?a=od=5001774954. Initially, settlement of the area occurred quickly, as the rumors of copper and gold spread.   As the railroad neared, the population of Duluth grew from 14 families in January of 1869, to 3,500 people by July of 1869, mostly consisting of Scandinavian immigrants. The increase in population also brought an increase in the building of sawmills, grain elevators and warehouses, and homes. (www.mnhs.org) Following the 1873 Panic, Duluth’s population rapidly dwindled to 1,300 people.  Ã‚   A period of recovery occurred during 1879 and 1889, returning stability to the area. The economy in Duluth rapidly spread across the state, increasing the ability to trade grain from the prairies.   Two Harbors was established as the first iron ore port in Minnesota, increasing the opportunities for laborers in the state.   The fishing industry continued to grow, from 35 commercial fisherman in 1879, to 195 commercial fisherman in 1885.   The fishing industry followed the same path as the fur trade, and eventually commercial fishermen were forced to look for other work.   (Castle, 1915) As an outlet for iron, Duluth became Minnesota’s third major city.   Shipbuilding opened up new opportunities in the area, bringing further prosperity.   Railroad yards and ore docks continued to multiply after the turn of the century, to meet demand.   (Gillman, 2000, 1)   To increase the ability to transport material goods, a trail through the woods was established during the 1870.   As the railroad expanded in the state, the Duluth Iron Range Railway was constructed connecting Duluth and Two Harbors in 1889.   The road led to a great deal of change in the lives of the residents and in the economy.   No longer were the residents of the area dependent on outside vendors to transport their products.   Roads enabled them to transport their own products.   Roads also increased tourism in the area.   (Castle, 1915) As spoken by New York journalist, John St. John in 1946, while describing Lake Superior: â€Å"To the travelerlet me say a few words. Take a bark canoe, which two or three trials will make you at home in, for they are much easier to get the ‘hang’ of than most persons suppose; go to the adjacent islands, run into the caverns and grottos which cannot be reached in any other way. If you are in pursuit of pleasure, whether lady or gentleman, you can find it in the Lake Superior region, provided you can be pleased with grand scenery, water-falls, lakes and mountains.†1 (www.mnhs.org) The Sault Locks were completed in 1855, enabling steamboats on the Lakes to carry passengers and freight.   During the first year, 149 steamers carried 8,295 passengers and 5,690 tons of cargo.   (Blegen, 1963) Reportedly, Minnesota as a tourist destination began in the spring of 1826, when   the steamer Lawrence arrived in Fort Snelling, needing   to re-establish its communication with the outside world.   (www.mnhs.org)   Fort Snelling became a popular location, with steamers arriving with passengers who were on what they considered to be a â€Å"fashionable tour of the Northwest.   It wasn’t long before visitors from as far away as New Orleans, St. Louis, and Pittsburgh traveled to Minnesota for a variety of reasons. Minnesota is rich in both history and culture.   First settled by the Ojibwe Indians, Minnesota was forever altered by the European immigrants who established treaties in order to acquire the land for their settlement.   These treaties forced the Native Americans to move onto reservations.   During the time span between 1826 and 1871, six treaties and agreements with the Dakota nation, and sixteen treaties, agreements, and major pieces of legislation affecting the Ojibwe, were used to take the native land.   (Peacock, 2000) References Blegen, Theodore C. (1963) Minnesota: A History of the State. Minneapolis: University of Minnesota Press. Castle Henry A. (1915) Minnesota, Its Story and Biography, 2 vols. Chicago: Lewis Publishing Company. Copway, George. Life, Letters, and Speeches. Ed. A. Lavonne Brown Ruoff and Donald B. Smith. Lincoln, NE: University of Nebraska Press, 1997. Questia. 24 Apr. 2007 http://www.questia.com/PM.qst?a=od=21009722. Duluth, Minn. a See-Worthy Seaport on Lake Superior. (2004, October 17). Daily Herald (Arlington Heights, IL), p. 3. Retrieved April 23, 2007, from Questia database: http://www.questia.com/PM.qst?a=od=5007582493 Gilman, R. R. (2000). The History and Peopling of Minnesota: Its Culture. Daedalus, 129(3), 1. Retrieved April 23, 2007, from Questia database: http://www.questia.com/PM.qst?a=od=5001774954 Minnesota Historical Society.   (1996)   Minnesota Lake Superior History.   Retrieved April 23, 2007 from http://www.mnhs.org/places/nationalregister/shipwrecks Peacock, Thomas D., and Donald R. Day. Nations within a Nation: The Dakota and Ojibwe of Minnesota. Daedalus 129.3 (2000): 137. Questia. 24 Apr. 2007 http://www.questia.com/PM.qst?a=od=5001775006.

British Influence Turned the Indians From Civilized to Savage-Like Essa

British Influence Turned the Indians From Civilized to Savage-Like The average British citizen in America during the 17th Century had a preconceived notion of Indians as savage beasts. However, before the arrival of the British, the New England Indians, specifically the Wampanoag tribe, lived a harmonious and interdependent lifestyle. Conflict among the Wampanoag was limited to minor tribal disputes. The war methods of the Indians were in fact more civilized than the British methods. The close living quarters of the British and Indians forced the Indians to adopt aspects of British civilization in order to survive, such as the ways of warfare. Douglas Leach in his book Flintlock and Tomahawk: New England in the time of King Philip's War argues that British influence on Indian society turned the Indians from savage to civilized. This paper will argue that British influence turned the Indians from civilized to savage. The examination of Wampanoag behavior from before British influence through King Philip's War proves that Wampanoag beliefs became more materialistic, that land ownership became important, and that unnecessary violence became a part of their warfare. The way the Indians conducted war, although it appeared primitive and frightening, in actuality was less barbaric than the Puritans way of warfare. Leach describes the Wampanoag way of battle as unsophisticated and dance around a fire beating drums with their faces painted in order to demonstrate their ferocious manners. Then, using bows and arrows, tomahawks, and knives the Indians would send small groups of warriors against their enemy village. As a form of revenge during war the Indians often scalped their enemies as a trophy or captured their enemies for... ... in reality the Indians showed more civility than the British. It was not until the adoption of British methods that the Indians behavior became uncivilized, ruthless and cruel. Works Cited Anderson, Virginia DeJohn. "King Philip's Herds: Indians, Colonists, and the Problem of Livestock in Early New England." William and Mary Quarterly 51.(1994): 601-624 Drake, James D. King Philip's War: Civil War in New England 1675-1676. Massachusetts: University of Massachusetts Press, 1999. Hirsch, Adam J. "The Collision of Military Cultures in Seventeenth-Century New England." The Journal of American History. 74. 4 (1988): 1187-1212. Leach, Douglas E. flintlock and Tomahawk: New England in King Philip's War. NewYork: Norton, 1959 Salisbury, Neal, ed. The Sovereignty and Goodness of God by Mary Rowlandson with Related Documents. Boston: Bedford Books, 1997.

Automobile and Car Pooling Essay

Car pooling, also known as ride-sharing or lift-sharing, can save you big bucks on gas, wear and tear on your vehicle, oil resources and reduce all the associated nasty environmental impact associated with your driving. The benefits of carpooling are many. If you are currently driving every day, you’re going to save money on your commute costs by carpooling. In some cases, depending on the length of your commute and the number of days you don’t drive, the savings can be significant. You’ll endure less stress on your commute. Finally, by driving less you’ll be helping to keep the air clean. First, car pooling saves you big bucks on gas by, instead of you and your friend, cousin, or relative both taking different cars and you both are going to the same place, you both can take the same car and share the gas money instead of taking your own cars and paying much more gas money. Couple months ago gas prices were going up, I think that people are deciding to car pool more so they can save big bucks on gas. Also, rather than you and your buddy or cousin both adding mileage on your cars you both can just go together and add mileage to one of your cars instead both cars. This can also lower the risk of car accidents that happen on the road if there is less cars being used. If you and your friends car pool then you guys need to always plan the times because no one want to be late to work or any other place you have planned. Car pooling also has big responsibilities because the driver has to be on time to take the friend or buddy to work and also has to be on time to pick that person up. Second, another thing that car pooling is good for is that it keeps the environment and air much cleaner. One example of this would be is rather than two car engines working at once and putting a lot of nasty pollution in the air you could take one car and keep the air half cleaner. If car pooling goes in effect and many people decide to do this then there will be less cars on the road which will leave much less traffic jams. Also, this will make it easier for the road construction workers if there is less cars on the road because then they could work more and get there job done earlier. Finally, car polling is good because it leaves much more parking places in many crowded areas. One example of this would be is that when students go to school in the morning it is usually hard to find a parking place because they are all taken by other students cars but if a couple of friends used on car then this will leave much more parking place for others. Statistics show carpooling is very safe. However, you must keep your personal safety in mind. If you are considering carpooling with people you do not know, you should meet with them in person before hand. This meeting will serve two purposes. First, you’ll have a chance to discuss your ideas on setting up a carpool without obligating yourself to do it. Then, you’ll be able to assess your comfort level with the people. Ask questions and trust your instincts. If you are not comfortable with that person then just tell them you have decided not to carpool anymore. If you known the person your carpooling with than that is much easier for you to be comfortable with them but also carpool with people you trust because your putting your life in there hands by being the passenger and letting the driver control the vehicle because anything can happen on the road and one example of this would be an accident. I think in my opinion that carpooling is good because it saves you big bucks on gas, helps you keep your wear and tear on your vehicle less, and it also helps the environment out by putting less pollution in the air. I always carpool with my friends because of these reasons, but remember pick right carpooling partners or partner that you trust and are comfortable with before you start to carpool with them.

Marketing Strategy of Innocent Drinks Essay

1: Introduction Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product. This report focuses on how the company innocent drinks developed their marketing strategy in terms of brand positioning and marketing mix and with the help of SWOT analysis, what further actions they can take to maintain their market share. 2: Innocent Drinks 2.1: Profile After starting the business in 1998 in a friendly way, innocent drinks have become a very established brand now. Innocent has become ten years old this year. It is now the largest smoothie brand in UK and the fourth largest overall. The company has achieved a sale of over 100m pounds within a span of ten years and it has now around 250 employees. The company has won many awards from the year they have started. Its main competitors are Tropicana and own label brands which are still quite behind in terms of market share. 2.2: Company products Innocent drinks has a long range of products which they claim to be made up of pure and fresh fruit and which are free from any kind of preservatives. Their products include smoothies, yogurt drinks, thickies, kids smoothies (taking account of those fruits which children like the most), pure fruit squeezes. Their products are available in different sizes and shapes. The  company developed their logo required for a brand in an unconventional manner and now it is famous as dude. 3: Marketing strategy and analysis 3.1: Marketing objectives The company has highlighted the importance of their smoothie by injecting in peoples mind that drinking smoothie is part of their healthy lifestyle. The company’s objectives are that their product should be delicious, healthy and sustainable and their vision is to make world healthy by providing their products. 3.2: Analysis People are becoming more health conscious and that is what the Innocent highlighted among its consumers to increase its customer base and loyalty. â€Å"95% of our marketing strategy is what goes in the bottle,† as said by Reed. The company is not using latest marketing strategies, they are upbeat with the fact that their customers are happy. The company has restricted its marketing and branding to its packaging. The company didn’t involve in heavy advertisements in the beginning, instead they use their product as a mean to communicate with their consumers. The owners were in favor of print to advertise their product so they had it on the bus sides which will move everywhere in the UK. Innocent has a mixture of both market orientation and product orientation. Developing a user friendly website, publishing a book, inviting people to visit the company’s headquarter, banana telephone where customers can give suggestions and view are clear signs of market oriented co mpany. Secondly, they are quality conscious. They consider their product a fruit and not made of fruits and that is what they want to see in the eyes of their customer. The prices of their product are high but they justify it on the basis of quality by saying that preservatives and concentration reduces the cost and they want the best thing for their consumers. But the company’s over confidence regarding its product being the best and healthy one may divert its attention from customer needs and demands. Because the competitors may come with same nutritional values but better taste, it can then be a threat to a company. The company has a marketing team which is  involved in analysing competition and come up with new ideas regarding the products and strategies. And there is a communication team also which make an effective communication link with its consumers by website, news and feedback. 3.2.1: Brand strategy and positioning Branding creates value for the product and it influences everyone directly or indirectly. Innocent made their brand stand out from the crowd by adopting innovative ways of marketing and that was their beginning in differentiating their product from their competitors Brand name is very critical and it should be consistent with what the company is trying to deliver and how it wants to be perceived by customers. By establishing brand name as â€Å"innocent†, the company is trying to convey the message of being pure. Branding has been effectively used as a strategic tool for marketing by innocent smoothies and that helps the company to maintain its share in the market or in keeping its competitive position. Innocent has developed its brand image by providing excellent satisfaction, by being genuine, healthy and socially responsible in the eyes of their consumers and once the image is developed, they were able to attract the customers. It is because of brand and its perceived value that consumers are loyal and committed to the Innocent products and they do not look for any substitutes (Ginden, 1993). Customers also perceive it less risky in buying a brand product with which they are emotionally attached. It is more important for products like innocent drinks which the customers have to consume and which has direct impact on their health and body. For keeping a brand alive, it is very important to go for heavy promotions and advertisements and innocent drinks have used their resources very affectively in promotion (O’Malley, 1991). Innocent drinks have also taken a move to stay in touch with its consumers by making a family section. It is a method of communication and reminding the consumers about the products and also to get feedback from customers. The company is using family branding policy as all of its products use the company name. This reduces the cost of having different brand policies for different products. The key to positioning is to make it important in the eyes of consumer that you are incomplete without the product and on the  basis of this, innocent smoothies has kept their customers intact with them. Innocent smoothie is considered a premium brand by its consumers as they relate high cost and high quality with the product as compared to its competitors. The following figure is as perception of customers about Innocent drinks. 3.2.2: Marketing mix To make the product successful, company needs not only the products but a mixture of elements which is called marketing mix. The marketing mix is usually designed with the help of marketing research and it is also based on judgment. Every element of marketing mix compliment each other so efficient integration is required to make it successful. Innocent company has used the marketing mix quite efficiently and effectively. Product: Innocent produces fresh and healthy drinks for its customers. The company has a lot of product range including juices, smoothies, thickies, veg. pots and some of their drinks target specific customers as drinks for the kids. The drinks are available in different sizes and in different packings. Their main focus is to keep things natural and they are also very much conscious about the fruits and the farms from where it comes. Innocent smoothies distinguish themselves from other brands on the basis of purity and being 100% natural without preservatives, concentrates and colorings. The company has also described the negative consequences of concentration and that a product loses its quality, taste and nutritional value and it is done just to reduce cost and making more money. The company makes its drinks with little carbon impact. Same is the case with the recycling. Most of their packing is 100% recyclable and they are making efforts to use minimum material and that too with little carbon footprint. Some people are also fascinated from the product just because of the labeling and packaging. Labeling helps in promoting a brand and provides useful information about the product. So innocent drinks made their labeling very different and the kind of which can amuse and make people to give a second look at it. Innocent drinks is enjoying product width from smoothies to veg. pots as well as product length in terms of different flavors which are available to  consumers and that has really helped the company to maintain its market share and a protection against the current uncertainty occurred in the economic environment. Price: There are number of factors that can have an impact on the price. The company is charging high prices as compared to its competitors and still has the largest market share. It has been possible only because of the brand name and positioning. Since the company justifies its high cost with the high quality they are providing to its consumers, so their prices are also at premium level. People paying a premium price because now they have an emotional attachment developed with the brand But since the economic crunch has affected everyone so people are becoming more price sensitive and that is the reason that innocent drinks has lost some market share this year. The company emphasized that it is less expensive to purchase innocent smoothie than to buy fruit and make it at your own. Promotion: Innocent is carrying out various activities to create awareness about the product among the new or potential consumers and to remind and convince the current purchasers to go for the product. The company uses different methods of promotion from advertisement to personnel selling. They have done advertising and sales promotion very effectively. Innocent has used different approach for its marketing by targeting consumers of different products with different advertisements and campaigns. Website is always an effective method to communicate, promote and making relationship with the consumers. Banana phone is used to get feedback from the customers. Customers are allowed to visit their offices. This strategy is used to develop strong relationship with them. Innocent has also taken support from television commercials and they are using it since 2005. Moreover, to make people aware about their products, the company once made a very big compaign on the television and it regularly arranges festivals as well. Innocent used all the leading newspapers for their advertisement. Online advertising such as on facebook has also been used by innocent as a strategy for promotion. Innocent has also developed public relations. The company has been engaged in certain social projects such as giving money to charity, providing drink for homeless etc which are important for long term sustainability of business and to have a good image in the eyes of your consumers. Place: In the beginning, Innocent used the local shop for its products but as the popularity of products multiplied, the company gradually gained a great market share. The company has found a unique method of selling and distributing their products using cow vans. Innocent drinks use intensive distribution strategy by placing their product in as many places and outlet as possible. The company strategy has been shifted from push to pull as being the largest seller in UK and successful brand name, consumers demand the product. It is now available in more than 7000 retail outlets including the big names as Sainsbury, Tesco, Asda and coffee shops like Starbucks. Export has already been started by the company in Europe and Ireland. Children also got greater access to smoothies after the company made a contract with the company offering catering services to school. After the investment by the coke in the company, innocent will now have more distribution channels and will have access to new places as well. 3.2.3: SWOT analysis SWOT analysis has been carried out to evaluate where the innocent smoothies is standing with respect to the market position. It also helps innocent to analyze how strength can be used to exploit opportunities and how weaknesses can be overcome to avoid possible threats. Strengths * brand name / value already developed * company image * customer loyalty * market leader * distribution channels * investment by coca cola * wide product range and substitutes for breakfast / fruits| Weaknesses * high prices as compared to competitors * lower take up among old people * not popular in evening times * can be made at home and even in cafes and shops| Opportunities * new products for evening which enhances night sleep * emerging markets showing increase every year in market growth * global expansion| Threats * competitors (Tropicana) and products by supermarkets as Tesco * new entrants because of market potential * price sensitive people * credit  crunch can affect demand | Why are concentrates so rubbish? We believe that food companies should do everything they can to get food to people in its natural state. A concentrated orange juice is OJ that has been boiled, then evaporated in a vacuum and then homogenised, resulting in a thick tar. This is then frozen and shipped to countries where it is defrosted, reconstituted with water and has ‘add backs’ added (to enhance flavour and aroma). The concentration process not only affects the nutritional value of the juice but also the taste. All the good stuff gets boiled away and you’re left with a sugary syrup which then has to have lots of horrid stuff added back afterwards to make it taste like fruit again. Basically, concentrated juice tastes cooked, has virtually no nutritional value and that’s why we won’t ever use concentrates. It has to be pure fruit for us. How should I look after and store your drinks? Please please please keep our drinks cold. We can’t stress that enough. Because we don’t use any preservatives or other artificial stuff that might make them last a bit longer, they need to be well cared for. They should be stored between 0-5 ° C, which, luckily enough, is the temperature of your average fridge. So stick them in the chiller as soon as you get home from the shops, or if you’re saving a bit for later, don’t leave it on your desk – pop it back in the fridge for a while. Once opened, we reckon our drinks are best drunk on the same day, although as previously mentioned you should refrigerate them between sips. If you leave them out of the fridge, they will eventually start to ferment. This is a completely safe, natural process but it means the smoothie goes fizzy. It normally causes tiny bubbles in the drink. Click here to find out more about fermentation. If you suspect a drink to be fermented, please dispose of the contents of the bo ttle and contact us at hello@innocentdrinks.co.uk or call the banana phone on 020 8600 3939 with details about the bottle or carton and its enjoy by date. So, please do keep our smoothies nice and cold. ^ back to top How long do they last? Our drinks are made from 100% pure fruit and nothing else. Because we don’t use preservatives, stabilisers or additives they generally last about as long as a pint of milk. Please always keep them chilled and drink them on the same day you open them. Can I freeze your smoothies? Our smoothies are made of nothing but whole crushed fruit and pure juices, so it’s completely safe to freeze them. However, we don’t really recommend it because they taste much better fresh. To be more specific, bananas don’t freeze well; when they defrost they go brown and a bit slimy. Check out this picture of a fresh banana and one that’s defrosted. We know which we would rather drink. If you do decide to freeze one of our smoothies, please make sure you defrost it in the fridge so it stays chilled at all times and note that this might take as long as 3 days. You should also drink it on the day of defrosting. What is love? Baby don’t hurt me, don’t hurt me, no more. Do you have any drinks that don’t contain banana? Our kiwis, apples & limes smoothie (also available in 1 litre cartons) and yoghurt, vanilla bean & honey thickie are both completely banana free. Are your products organic? No they’re not organic. We want to minimise pesticide and other agrochemical usage on our fruit, and this is one of the requirements of both the Rainforest Alliance and also the innocent minimum standards for our fruit growers. Both sets of standards also ban the use of any of the ‘dirty dozen’ pesticides as listed by the Pesticide Action Network. To ensure the safety of our drinks we conduct independent tests on our ingredients, at an  accredited laboratory, throughout the harvest calender. Of the test results with anything being detected at all, these detections fall well within the Maximum Residue Limit (MRL) that you are allowed. Each year our policy will be reviewed and testing procedures will be updated. And what about all of those plastic bottles? Since January 2008, all our smoothie recipes are in 100% recycled PET* plastic. We’ve been working on this project for quite a while. In 2003 we started using bottles made from 25% recycled plastic and in 2006 improved it to 50% recycled. All the time, people told us that it would be impossible to get to 100%, but we tried and tried and tried again. And now we’re here. 100%. It means a 20% reduction in materials (we’ve made the bottle lighter) and a 55% carbon reduction in terms of the bottle’s manufacture. It’s a big step for a little company. We’re very proud. *PET stands for ‘polyethylene terephthalate’. Clear plastic, in other words, said our Stu, who knows about these things. So can I recycle your plastic bottles and tetra pak cartons? We’ve got a whole section on our website dedicated to this. You can check it out here. ^ back to top Are your products suitable for vegans? Smoothies – We’re afraid as we can’t guarantee that our drinks are shellac free, due to the small chance that tiny amounts of shellac do make it into our drinks, we can’t class our drinks as being suitable for vegans. Thickies – no (they contain dairy produce and honey). Are your products suitable for pregnant women? Yes. Although we’ve heard that some of them prefer coal. Can infants and children drink your products? Infants under 12 months shouldn’t drink our vanilla and honey bean thickies. The Food Standards Agency says that honey should not be given to infants under 12 months old because of the small risk of botulism. Infantile  botulism occurs when honey contains Clostridium Botulinum spores, which infect the infant gut that then produces the toxin. This is not a problem for anyone aged more than 12 months. Regarding children in general, our smoothies, thickies and juices are OK – they contain nothing but crushed and juiced fruit (and low-fat bio yoghurt in the thickies), so the health properties should be welcome for kids who quite like sweets and crisps too. But it should be noted that our smoothies and juices contain a large amount of naturally occurring fruit sugars. For this reason you can add water to dilute them if you like. The FSA also recommends that for children, you should try to keep fruit juice to mealtimes. In general, look on the ingredients panel and check the amount of fruit in each bottle. If it seems like a reasonable amount of fruit, then it will be OK. If you don’t usually give your child this much fruit, then adjust the amount accordingly. We make a range of drinks specifically for children which you can find out about here. They’ve got less bits in them, as children seem to prefer their smoothies that way. Do you think I should dye my hair? No. I’ve always thought that blonde suited you. Why do you always use apples, oranges and bananas in your smoothies? These three fruits are a bit like the salt and pepper of the fruit world, except there are three of them. We use them for natural sweetness (apples), natural sharpness (oranges) and natural thickness (bananas). It beats using artificial stuff. So why don’t you call your mangoes and passion fruits smoothie â€Å"apples, mangoes and passion fruits†? We name our smoothies according to whichever flavours you can taste the most. So we feel if we were to start calling the smoothies â€Å"apples, mangoes and passion fruits,† it would be a bit misleading, as what you really taste when you take a mouthful are the mangoes and passion fruits. All of the ingredients are printed in full on the label, so it’s not like we’re trying to be sneaky or anything. Do your products contain nuts? Our veg pots may contain traces of nuts but our smoothies and juices contain no nuts whatsoever (which keeps the squirrels happy). Are your drinks GM-free? Yes they are. How do you make sure your fruit is from ethical sources? Our ultimate aim is that we are proud of every piece of fruit that we use. We want to buy our fruit from farms that look after both their workers and the environment. To achieve this we have created our own set of minimum standards, that detail our expectations for all the relevant social and environmental issues. We are in the process of rolling out these standards with our suppliers, and will work together with them to implement the agreed action plans. We feel that it is really important to understand the issues relevant to each country, and the pressures faced by our farmers, so we are meeting with more and more of our growers. As our fruit comes from all over the world this is a huge task, but one to which we are passionately committed. We know that there is no point recreating the wheel – so we also work with established international accreditation organizations such as the Rainforest Alliance. We first met them at a banana plantation in Costa Rica, and were so impressed with the work they do, that we now only buy banana from Rainforest Alliance approved plantations. The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour. It not only looks at farm workers rights and wellbeing, but also protects ecosystems on the farms, which encourages bio diversity. We believe this sustainable approach is the best one. A well run farm with motivated workers means better quality fruit and better productivity, which means we get nicer fruit and the farms are more profitable. Are you going to move all your fruit to Rainforest Alliance approved sources? No, it just isn’t applicable for certain countries and certain fruits, like those that we source from the UK. But as the Rainforest Alliance expands into new certification territory, like pineapple, we’ll be keen to keep on building our relationship with them. As they develop new standards for new  fruits, we will assess their suitability for our growers. Whilst we don’t like to boast, it turns out they quite appreciate the work we do and they showed their gratitude last year with this rather fetching trophy. Outside of the world of fruit they certify all sort of things including coffee, cocoa and forestry. Find out more here: www.rainforest-alliance.org ^ back to top Why don’t you buy fairtrade fruit? We take the ethics of our supply chain incredibly seriously and took great care to find the best independent certification scheme that matched our values, and suited our needs the best. Fairtrade’s primary focus is on the prices paid to the farmers and social issues for small farms and cooperatives. It’s a great scheme but we felt that Rainforest Alliance looked at a broader spectrum of issues (both social and environmental), which we thought was a better fit with our own ethos. Also, the Fair Trade scheme predominantly certifies cooperative and and family run small holdings – not all of our fruit is available from these types of farms, so Fairtrade isn’t always applicable to our growers. Articles like this one from The Observer Food Monthly debate the key differences between Rainforest Alliance and Fairtrade (this one’s about coffee). What is the innocent foundation? The innocent foundation is a grant giving charity that was set up in July 2004 with the idea of bringing nature and communities closer together for mutual benefit. innocent donate 10% of our profits each year to charity, primarily to the innocent foundation, which funds rural development projects in the countries where our fruit comes from. Find out more here. Do your drinks actually contain shiny trumpets/pebbles/cricket pavilions/small churches? No. Can I have some free drinks for my event please? We get lots and lots of requests for our drinks and as much as we’d love to help everyone out, it would just be impossible. Instead, we give any excess drinks we have to the homeless through the charity, Fareshare. You can find out a bit more about the good work they do here. Okay. But it’s for charity. Does that make any difference? Generally, we feel it’s better to be able to offer a significant amount of support to one cause rather than a little backing to lots of different ones. With that in mind, every year we donate 10% of our annual profits to the innocent foundation. Its remit is to fund Non-Governmental Organisations (NGOs) that work to bring nature and communities closer together. You can see a bit more about the projects we support at www.innocentfoundation.org. Hope that all makes sense. I’m running a marathon/ climbing Everest/ shaving off all my chin hair for charity. Can you sponsor me please? Again, whilst we applaud anyone who gives up their time to sit in a bath of baked beans or run further than the corner shop to raise money for charity but if we sponsored everyone who wrote to us, we’d be living off beans and no toast. Instead, we make sure that we give something back to the countries where we buy our fruit, via the innocent foundation. Can I borrow your car? The clutch has gone funny, the fan belt’s shot and there are no windows. Plus I’ve forgotten where I’ve parked it. Lend us a fiver. No. 4: Conclusions and Recommendations 4.1: Conclusion Innocent’s success has been made possible just because of effective and innovative way of marketing which they adopted. Innocent used every kind of channel, big or small in carrying out its promotion. They used every kind of that marketing strategy in which low cost was involved but its impact was high. The company updates the website and labels regularly. Innocent changed the label quite frequently to maintain the attention of its consumers Innocent made the customers loyal by doing little things but they made huge difference for them. Innocent was of the view that making their drinks easily accessible to customers is very crucial and success of the company depends on it. The innocent also arranged a free event for its customers as a means of giving thanks to its customers for using their products. Innocent always remained active in interacting with its customers. The owners of the company didn’t have much idea about how things should be done and no strategic plan was involved in making the brand name, its packaging and process of launching it but surprisingly their idea was welcomed by the consumers as it was different and something they can amuse or laugh at. Innocent dominance has been affected in 2008 after the introduction of Tropicana in the market. In April 2009, investment by Coca-Cola is seen as a wise step because as a result of decrease in sales, it was necessary to maintain the brand value. Since the company is facing severe competition from rivals such as Tropicana so funding was required to be in the competition. Coke will increase the distribution channels and give access to more markets by making customer aware of the product. Innocent’s premium positioning is a key advantage and it also has developed a strong connection with its consumers over the passage of time. Brand loyalty is good but they have to look at their prices if they want to sustain their position as people are becoming more price conscious. It is more difficult to retain the customers than to attract new customers 4.2: Recommendations Innocent drinks should closely monitor the environment and conduct market research to identify issues as consumer behaviour, competitors’ strategies which can have an impact on their brand or positioning (O’Malley, 1991). This will help the company to be proactive in their approach rather than reactive. As the market is becoming more global, there will always arise new opportunities but also threats as consumers also have access to variety of products from different countries with different tastes and nutritional values so innocent drinks must consider what their consumers want, their preferences if they want to survive and be successful in the long term. SWOT analysis has identified the threats and weaknesses which innocent should  consider and the opportunities which they should exploit by using their strengths. There are some strategies which can be adopted by innocent smoothies as market leaders. They should try to expand the market either by market penetration or by exploring new potential markets. Innocent can also try to protect their current market share which has fallen because of Tropicana by introducing new products into its line. More aggressively, they should try to increase their market share by reducing their prices which are quite high currently and by further increasing promotion. Innocent should also make good use of collaboration with the Coke as it can provide the company with lot of distribution channels. Innocent must focus on strategies which help them to attract new consumers and in retaining the existing customers. Different promotional strategies can be adopted. The company can offer discounts, free samples for new customers to try, free gifts, coupons for customer loyalty, tickets for different events etc. innocent should also ensure that its product is available in as many places as possible. They can increase the availability of products on train/bus stations, petrol pumps and a lot more health clubs. Customer satisfaction is very important because that will encourage them to buy the products of the company again and they will also become a source of advertisement by referring the companys’ product to others as well (Gilson, 1986). It is the least expensive method of advertisement and promotion. Innocent can adopt some defensive strategies against Tropicana as well. Innocent can reduce the prices in the market in which the rivals have greatest share. Secondly, it is good to have information about competitors’ move in advance so that appropriate actions can be taken. Diversification can also be done if the markets are becoming more vulnerable. The research has also shown that smoothies are not consumed in later part of the day so the company can make some drinks which are light, easy on stomach and which help the consumers in getting better sleep at night. Innocent should make use of its brand name by launching new products like ice cream. Sometimes, new products help in compensating the loss of failed products but the company must remain conscious in launching a new product because it is difficult to develop, have to carry out rigorous market research and there are also long lead time involved and if it fails, it will bring bad image to the brand and will affect the brand equity so the company must use all the processes of product development from idea generation to commercialization in order to mitigate the risks associated with new products. References Baines P., Fill C., Page K.,(2008). â€Å"Marketing†. New York: Oxford University Press, Pg 374-382 Ginden, R. (1993), â€Å"The name game†, Cheers, pp.59-62. Innocent drinks. http://www.innocentdrinks.co.uk (accessed 02/12/2009) Mintel. http://academic.mintel.com/sinatra/oxygen academic/my reports/display (accessed 03/12/2009) O’Malley, D. (1991), â€Å"Brand means business†, Accountancy, 107, pp.107-8.